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NEW YORK Pizza Hut will break a series of TV spots this weekend to support its Pan Pizza offerings.
The effort, “Pan Confessions,” via BBDO, New York, includes 30- and 15-second spots in which people confess how and why they crave the product. The spots will run on network and cable. Support includes print and Internet.
In “Anniversary,” a man admits that he “burned” the anniversary dinner he was making for his wife so they could order in Pan Pizza.
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