Pamet Seeks To Enter Database Marketing Arena

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Attracts Outside Investors To Fund Software Development Efforts
BOSTON–Pamet River Partners has secured commitments from investors and plans to recast itself as a technology-driven marketing firm with expertise in database management.
The shift from traditional direct marketing and media advertising was triggered in part by the addition of French publishing giant Hachette Filipacchi as a client earlier this year. Pamet, founded five years ago by former Ingalls, Quinn & Johnson president Vin Cipolla, has opened a Paris office, helmed by Inge Selawry, to service Hachette.




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