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LOS ANGELES Since opening in 2001, the Palms Resort Casino has earned a reputation as one of Las Vegas’ hippest spots to stay and play, thanks to its appearances on TV and super-hyped events. Building on this established buzz, davidandgoliath has been hired to create a formal ad campaign for the hotel, the agency’s chief creative officer said this week.
“It’s a terrific brand to work on, a brand that has a tremendous amount of cachet,” said David Angelo, chairman and CCO of the Los Angeles independent shop.
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