Palm Reaches Out to Shops

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Palm has begun reaching out to agencies and is severing ties with Boston-based Modernista!, sources said.

The independent agency, reeling from key account defections of late (notably GM’s Cadillac and Hummer), last summer introduced high-profile spots for the Palm Pre smartphone that featured ethereal actress Tamara Hope. The campaign got much attention, but was generally panned as often as it was praised.

Neither client nor agency could immediately be reached for comment.

The client spent $35 million in measured media last year, almost doubling its 2008 outlay, per Nielsen.

Modernista!

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