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Citing agency consolidation in New England’s ad market, two award-winning Boston radio commercial production houses are moving on.
The owners of both Radio in the Nude and Shapiro Music said the continued decline of the local ad production market convinced them to relocate to Santa Monica, Calif., and New York, respectively.
“I love Boston but this [move] makes sense,” said David Shapiro of Shapiro Music, which creates original themes for TV and radio spots. “It’s motivated by business conditions.”
A few years ago, about 90 percent of Shapiro Music’s revenues came from New England shops.
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