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The Art Institute of Boston hopes to lure new students to its campus with a print campaign featuring a purple dot, a red square and a green blob.
The pro bono campaign, created by Mintz & Hoke in Avon, Conn., pretends to illustrate the early works of artists such as Georges Seurat (the dot), Piet Mondrian (the square) and Jackson Pollock (the blob). The idea, said agency president Chris Knopf, is to lend the school a hip, contemporary image.
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