Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
More brands will compensate bloggers and social media users in an attempt to generate chatter about their products, a new study found.
PQ Media said such “sponsored conversations” — which compensate social media users for discussing brands’ products — grew to $46 million in 2009, a 14 percent increase from a year earlier. Even so, that figure represented a tiny chunk (2.7 percent) of the word-of-mouth marketing category, according to PQ.
The firm now forecasts what it terms “social media sponsorship spending” to rise 26 percent this year to $56.8
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in