Paid Anti-Drug Ads Succeed

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Phone calls to anti-drug coalitions in 12 major U.S. cities have increased 25 percent since the Office of National Drug Control Policy here began its Phase I test pilot paid-media campaign in mid-January.
According to the interim evaluation, compiled by CSR Inc. in Washington, D.C., 97 percent of community leaders polled reported awareness of the anti-drug advertising.
The Office of National Drug Control Policy (ONDCP) campaign, which is using creative work from the New York-based Partnership for a Drug-Free America, is unprecedented in that it is spending nearly $1 billion over five years to pay for its advertising.

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