Pahade Brings Digital Expertise as New CEO at Initiative N.A.

Founder of Beyond Interactive

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Digital media management company Traffiq CEO Nick Pahade has been named president and CEO of Initiative North America.

The digital executive takes over for Tim Spengler, who became global CEO of corporate sibling Interpublic’s MagnaGlobal earlier this month. The appointment is the latest change at Initiative—the media company’s CEO, Richard Beaven, said he would step down at the end of this year, and Jim Hytner, head of IPG’s Universal McCann’s global G-14 operations, was named his successor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in