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For the two creatives awarded the task of advertising James Patterson’s new book Four Blind Mice, the experience was surreal at times.
“James Patterson is the brand,” said Griffin Stenger, creative director/co-founder of The Concept Farm. “It was like getting a brief from the brand itself … like a Coke bottle saying, ‘This is what I am.’ ” Griffin created the campaign with Gregg Wasiak, another cd/co-founder of the New York shop. The effort—a 30-second spot and a print ad—broke last week.
It wasn’t the first time Wasiak and Stenger had worked for Patterson: He was the ecd at J.
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