Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dana-Farber/Partners CancerCare last week awarded its advertising account to Pagano Schenck & Kay in Boston.
Finalists for the estimated $1-2 million business were Cronin & Co. in Glastonbury, Conn., and Wallwork Curry in Boston.
“It was a very tough decision,” said Caroline McKenney, the client’s director of marketing. “We selected Pagano because they seemed to be able to define our strategic positioning the best and then develop creative that translated that positioning into meaningful messages. They put a tremendous amount of thought and research into it.”
“This is something we wanted very much,” said Pagano Schenck & Kay president Rick Sandler.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in