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NEW YORK Alan Pafenbach, the former Arnold managing partner and executive creative director who helped shape Volkswagen’s lauded “Drivers wanted” campaign, has joined virtual agency Hello Viking as partner and chief creative officer.
Pafenbach, 53, who is based in Boston, was most recently global creative director on Yahoo! at OglivyOne in New York. The art director officially joined Hello Viking as creative chief last month after working with the agency as a freelancer this summer.
The move reunites Pafenbach with his former Arnold colleagues Tim Brunelle, CEO, and Jennifer Iwanicki, president and director of production, who formed the digitally oriented Minneapolis shop in July 2007.
Pafenbach
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