Despite having added the sorry term “staycation” to the nation’s vocabulary, the economy has not prevented families from getting out of town. A report issued last month by Meredith Corp.’s Meredith Travel Marketing unit and Ypartnership looks at the thinking of “family travelers” (i.e., adults who travel with kids) when it comes to vacationing.
When respondents to polling for the report were asked to cite the states where they’d be interested in vacationing in the next two years, Florida got the most mentions (53 percent), followed by California (50 percent), Hawaii (44 percent), New York (31 percent) and Alaska (30 percent). Sixty-four percent would be interested in taking a cruise within that period.
Though most family travelers are involved with social media, just 9 percent reported making a travel decision “based primarily on research or feedback received on a social-networking Web site.”
The Internet is a fixture in their planning, though. Eighty-nine percent said they went online in the past year for information about a travel-service supplier. The chart gives a sense of sources (online and offline) that respondents trust.
Among those who turn to the Internet or an online service to get travel information and prices, 57 percent have used Expedia.com and 53 percent have used Travelocity.com.
Other sites popular with such respondents include Orbitz.com (46 percent), Hotels.com (37 percent) and Priceline.com (32 percent).