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The hipster beer of choice is on the move. Pabst announced it will move its headquarters out of the ‘burbs of Chicago to the more trendy hills of Los Angeles. The move marks the latest attempt by the brewing company’s new owner C. Dean Metropoulos to revamp a faltering label.
It is unclear what billionaire Metropoulos’ motives behind the move are. The only two obvious reasons are that the owner’s two sons are based in Los Angeles and that the city is home to the country’s second-largest beer market, behind New York City.
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