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MP3 Service Will Target College Age First
LOS ANGELES–Odiorne Wilde Narraway & Partners is breaking a launch campaign for myplay.com, an Internet music service that aims to compete with MP3.com.
The company, based in Redwood City, Calif., offers customers a place to store, share and play MP3 music tracks. Billings were not disclosed.
OWN&P, San Francisco, competed for the business against three undisclosed shops.
“We felt they understood our mission to create a consumer-focused music service,” said Michael Crotty, client vp of consumer marketing.
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