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Joe Boxer Corp. last week awarded creative advertising duties to Odiorne Wilde Narraway & Partners here without a review, according to sources.
The business, which may eventually include media duties, is estimated to be worth $8-15 million, based on comments made earlier this year by company founder and chairman Nicholas Graham [Adweek, Jan. 5]. Joe Boxer has traditionally spent about $3 million annually on marketing, and, except for this year’s creative branding initiative from Fallon McElligott in New York, has handled all of its advertising in-house.
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