OWN&P To Wear Tevas

Deckers Leaves 2 Other Brands Unassigned
SAN FRANCISCO–Deckers Outdoor Corp. last week awarded the estimated $3-5 million creative and media account for its Teva sports sandals to Odiorne Wilde Narraway & Partners here, following a review.
The other contenders for the Goleta, Calif., footwear maker’s business were Black Rocket, also in San Francisco; BBDO West, Los Angeles; and Cohn Godley Norwood, Boston.
“The decision to go with OWN&P came down to the agency’s enthusiasm, creative talent, resourceful allocation of our proposed budget and the general feeling that [they] will be a good fit,” said Brett Ritter, Teva brand manager.
OWN&P concentrated heavily on strategy during the pitch, recommending Deckers be more aggressive with its ads to stand out in the “growing outdoor category,” said Paula Mangin, OWN&P media director.
“We suggested everything–ads on the sides of buildings, airport kiosks, TV and print ads,” said Mangin.