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Internet Sports Retailer’s Silent Mascot Comes to the Rescue
SAN FRANCISCO – Odiorne Wilde Narraway & Partners offers up a new and rather bizarre twist on the stereotypical image of man’s best friend in an $8 million national campaign for online retailer Fogdog Sports.
TV spots, which broke last week, feature “The Fogdog” – a man wearing a brown dog suit – whose job is to help athletes and other sports enthusiasts in need. He mysteriously appears when people are caught in sporting goods predicaments, and like a true best friend, provides them with a replacement for a failed or lost item.
“We always wanted to have a guy in a dog suit who seems very earnest,” said Jeff Odiorne, partner and creative director at OWN&P, San Francisco.
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