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By Gerry Khermouch
SAN FRANCISCO–Odiorne Wilde Narraway Groome has unveiled the newest brand from San Francisco brewer McKenzie River Partners in a radio and TV campaign.
The San Francisco agency is helping the company push into the mainstream beer market with St. Ides Gold premium beer. The new brand is aimed at general consumers, particularly maturing customers of the company’s St. Ides Malt Liquor who graduate to beer as they enter their 30s, sources said.
The launch of the Gold beer was slated for the World Boxing Association rematch between Evander Holyfield and Mike Tyson May 3.
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