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Real Estate Listings Web Site Breaks Ads
SAN FRANCISCO–Pickett Advertising is challenging the role of real estate agents in its launch ads for Owners.com.
Outdoor and print ads from the San Francisco shop take direct aim at the standard 6 percent commission charged by real estate agents when they help sell a home. The idea is to set Owners.com apart from other real estate Web sites that only include homes listed with brokers.
The campaign is due to expand into TV in early February.
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