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NEW YORK Overture’s performance marketing division today introduced Market Console, a product that lets advertisers measure the performance of their campaigns across all online marketing channels.
The software package, now available in the U.S. and likely to launch in international markets next year, tracks what campaigns, channels and creative executions are generating the most cost-effective leads and conversions.
It also monitors the performance of online advertising relative to standard marketing metrics, including cost per acquisition, revenue generation and return on advertising spend.
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