Ovation Gets More Work on Bud

CHICAGOAnheuser-Busch has assigned additional work on several new marketing initiatives to Ovation Advertising & Marketing.
The St. Louis Brewer gave the La Crosse, Wis., agency assignments on its Budshop.com’s 2003 e-mail program, catalog work and A-B’s Web usability studies.
Ovation has been producing and providing strategic branding services for A-B’s Budweiser and Bud Light brands.
Ovation’s commitment to A-B brands led to the additional assignments, said agency senior account manager Shannon Riley. “We are fortunate in that Anheuser-Busch has put their faith in us when it comes to executing and refining their brand positioning,” Riley said.
Ovation has created branding work for clients such as Hickory Farms, Meredith Corp., Microsoft and Sargento Foods.