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LOS ANGELES Outward Bound is set to launch a national print and online campaign next week aimed at a new audience — teens and young adults.
It is the first campaign from Foote, Cone& Belding in San Francisco for the non-profit adventure-education organization since the shop won the account in the fall. Ogilvy & Mather had handled the account for 20 years.
Three print executions running as public service announcements in teen publications introduce the tag “Live bigger.”
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