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When the very best in medical care is presumably right down the road in Boston, why take a chance on a community hospital?
That was the challenge facing The Melton Agency in Walpole, Mass., when devising its first ad campaign for Lawrence General Hospital.
“Which Boston hospital has reduced the door-to-needle time for cradiac patients to an incredible 17 minutes?” asks one newspaper ad now running in The Boston Globe, Andover Townsman and Lawrence Eagle Tribune.
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