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Andrew Puzder will soon step down as CEO of Carl’s Jr., but he definitely has some thoughts on the recent and dramatic shift in the chain’s marketing efforts.
This week, the burger brand debuted a new campaign from creative agency of record 72andSunny in which it completely flipped the script on its famously risqué ads, introducing a new character, Carl Hardee Jr., and all but blaming more than a decade of PG-13 rated advertising on Carl Hardee Sr.’s ne’er-do-well son.
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