Outdoor Verifying Moves To Desktop

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Zoom Media, the New York-based outdoor advertising company, and technology firm Ayuda Media Management Systems are unveiling a new automated proof-of-performance system this week that buyers say could significantly streamline the process for verifying orders for outdoor advertisers.

The new system, which Zoom developed with Ayuda, based in Montreal, is an Internet-based service that provides same-day verification that ads have been posted for display. Most of the industry still relies on non-automated verification systems that can take up to a month or more to complete after a campaign has been fully posted.

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