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Officials with Outback Steakhouse Restaurants decided last week to divide the media account of the Tampa, Fla.-based chain’s $20 million ad business at two New York media specialists. A decision on the creative portion is expected to follow shortly, according to the client.
KSL Media has been hired for spot buying, and national placement will be handled by SFM Media.
The decision frees Outback Steakhouse to begin a search for an agency to handle the creative portion of its advertising account.
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