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Outback Steakhouse has selected Lowe here to handle creative duties on its ad account after a review, sources said.
Major media spending on the brand totaled $90 million last year and nearly $60 million in the first eight months of 2008, according to Nielsen Monitor-Plus.
Sources identified the other finalists as WPP Group’s Young & Rubicam in Chicago, independent McKinney in Durham, N.C and the incumbent, Publicis Groupe’s The Kaplan Thaler Group in New York. Kaplan Thaler had handled the business since 2005.
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