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WongDoody Lures Diehard Fans to an Expanded Fox Sports World
LOS ANGELES–With soccer mania at fever pitch, Fox Sports World is hoping to lure World Cup viewers to its own soccer programming later this summer.
WongDoody, Santa Monica, Calif., is pushing Fox’s latest sports cable channel with a campaign targeting the top 20 U.S. markets. The TV and print campaign runs throughout the month-long tournament, with spots airing on ABC affiliates, ESPN and ESPN2. Ad spending is undisclosed.
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