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In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised these sylvan preserves for furnishing Americans “with the purest scents of nature.” For the record, the sprayable versions of these scents are made with trideceth-9, dipropylene glycol and other stuff that doesn’t exactly remind one of the great outdoors.
But never mind that. The fact that consumers can look at this 2014 ad for silver lotus-scented oils and imagine their homes redolent of Channel Island breezes demonstrates just how thoroughly air fresheners have wafted their way into our lives.
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