As with other shops that have successfully

As with other shops that have successfully integrated interactive into their portfolio, BBH’s reputation as a nonspecialist with the ability to create engaging online work comes from the propitious blend of agency interest in digital media combined with a client that targets a demographic demanding sophisticated online marketing.

“Good creative people are interested in new forms of communication,” says BBH New York CEO Gwyn Jones. The difference, compared to a few years ago, is that the client that has helped BBH gain its reputation is packaged-goods giant Unilever, instead of a hi-tech brand or an automotive marketer.