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Multimedia Production Agency to Position Brand as ‘Outdoor Pioneer’
BOSTON–Leveraging its relationship with footwear maker New Balance, Pagano Media has been assigned advertising chores for the company’s newly acquired Dunham Bootmakers line.
Pagano Media–not affiliated with Boston shop Pagano Schenck & Kay–will reposition the Dunham brand as an “Outdoor pioneer” in a seven-figure campaign slated to break in the fall, according to client official Joe Preston.
A multimedia production agency in Worcester, Mass., Pagano Media has worked for five years for Boston-based New Balance, creating corporate videos and films for sales meetings.
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