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The Other Agency has introduced its first campaign supporting the launch of Tilion, a supply chain management company.
Maynard, Mass.-based Tilion provides a Web-based service that uses technology to help companies detect supply chain bottlenecks before they cause manufacturing shutdowns, inventory shortages, and lost sales.
The campaign, tagged “Tilion tells you,” includes three print spreads, four banner ads and a direct mail component. Ads target supply chain managers of Fortune 1000 companies and will appear in Global Logistics and Supply Chain Technology News.
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