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NEW YORK OSI Restaurant Partners has shifted creative duties on its Bonefish Grill advertising account to the Chicago office of Young & Rubicam, the WPP Group agency confirmed today.
MDC Partners’ Cliff Freeman and Partners in New York was the previous agency. Cliff Freeman won the account in September 2007 after a review.
Media duties were not part of the shift. Aegis Group’s Carat in New York handles media duties on several OSI brands, including Outback Steakhouse and Carrabba’s Italian Grill.
Billings
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