Oscar Nominee Viola Davis Salutes All the Early Risers in New Delta Campaign

A snappy tribute to go-getters

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Some people just want to rock and roll all night and party every day. The more productive among us, however, prefer to get going while the rest of the world sleeps.

Delta’s newest ad is a tribute to those early risers, the ambitious strivers who are all about getting things done—you know, the Tracy Flicks of the world who just happen to be more likely to fly Delta.

The spot pays tribute to these perpetual overachievers who get up before the crack of dawn with help from the Disney classic “Heigh-Ho” and first-time narrator/three-time Oscar nominee Viola Davis.

The effort by Delta’s agency of record Wieden + Kennedy New York marks a new chapter in the ongoing “Keep Climbing” campaign.

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