Ornelas’ Search For Executive CD Ends With Lefeld

Ornelas & Associates has named Max Lefeld executive creative director of the Latino marketing agency.

Lefeld assumes the top creative post at Ornelas left vacant by the departure of Gabriel Puerto more than a year ago.

“We had a void,” said Victor Ornelas, chief executive officer of the Dallas agency. “We’d been holding down the fort but looking for a senior, senior person. Max became available.”

A native of Venezuela, Lefeld was most recently creative director at Siboney/USA in Dallas, where he oversaw advertising for Denny’s, United Distillers & Vintners, Nestlé and Nationwide Insurance. He was also an associate creative director at Leo Burnett and a copywriter at Ogilvy & Mather.