Ornelas Is Progressive's Pick

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DALLAS-Following an informal review of undisclosed shops, Ornelas & Associates here was selected as the first Hispanic advertising agency for Progressive Insurance.
The Cleveland-based provider of automobile and specialty insurance tapped Ornelas & Associates to develop a Latino marketing program for various regions of the U.S. The agency will roll out its initial work in three test markets: San Antonio, Houston and Miami. If successful, the program will be expanded to other markets across the country.
Billings were not disclosed, but sources said Progressive will spend in excess of $1 million in the initial phase.




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