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Most people associate Orlando with Disney World. But it’s hardly all fun and games. The Orlando market, which also includes Daytona Beach and Melbourne, is filled with TV stations scrambling to reach a diverse population, about 15 percent of which is Hispanic. There are seven locally produced morning news programs, two 4 p.m. newscasts, four 5 p.m. newscasts, four 6 p.m. newscasts, seven newscasts between 10 and 11 p.m. and Central Florida News, the 24/7 channel on Bright House cable.
Both WFTV, Cox TV’s ABC affiliate, and WESH, Hearst-Argyle Television’s NBC affiliate, produce morning news for their duopoly partners, WRDQ (independent) and WKCF (The CW), respectively.
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