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Orkin resumes its tireless battle against home infestation in new commercials breaking this week from The Richards Group.
Unlike some past Orkin ads, where insect and rodent threats were outsized (and spoke English), we never actually see the unwelcome invaders in these latest ads. Rather, we gauge their impact based on the reactions—actually, overreactions—of wacky homeowners who call on Orkin for help.
In each case, these oddball homes fit their phobias and neuroses to a comic T.
“Each year, the creative and account teams spend a day making house calls with the Orkin technicians,” agency creative director and writer David Morring tells Adweek.
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