Orkin Splits With JWT, Starts Review

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NEW YORK WPP Group’s JWT in Atlanta has split with 30-year client Orkin, which said it has retained The Bedford Group consultancy to conduct a review of the account.

The client spent about $25 million in measured media in each of the past two years, per Nielsen Monitor-Plus.

Atlanta-based Orkin is an insect, rodent and termite control company. It was established in 1964 and is owned by Rollins, another large pest-control concern. Orkin claims customer bases in the U.S.,



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