Organic Hits Boston

After opening an Atlanta office just two months ago, Organic next week will open a Boston outpost, led by new managing director Mark Milne.

Milne arrives from Net order-processing network OrderTrust in Lowell, Mass., where he was vp of strategy and corporate development.

Organic, based in San Francisco, now has about 1,200 employees in 10 of-fices worldwide (including New York). The Boston site, which will open its doors Sept. 18 at 10 Milk St., is currently working with a handful of undisclosed clients. It has 11 staffers, who mostly have arrived from other Organic offices worldwide, although Milne said he is looking for additional creative, engineering, strategy and consulting personnel.

The move into Boston was mainly client driven, said Art Williams, evp of global operations at Organic. “We have clients in that region, and we thought it was a good opportunity to locate geographically closer to where some of our relationships exist,” he said, declining to name the firm’s Boston clients. Or-ganic was also drawn to a “terrific talent pool” in the greater Boston area, he added.

The new office joins Boston-area players such as Digitas and Razorfish. Regarding the competition, Milne said, “I think we’ll be able to do very well in the Boston market.”

The entrance into Boston might seem overdue, given that Organic has opened eight of its offices within the past three years, including in Atlanta, Chicago and London. “We’ve had an office for over three years in New York,” countered Williams. “We were able to service eastern U.S. clients from there.”

Organic’s revenue was more than $77 million in 1999. Frank Veronsky