Oracle To 'Globalize' Ads

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Think Is Seeking International Partner To Help It Handle a $60 Mil. Account
LOS ANGELES-Think New Ideas, which handles Oracle’s estimated $40 million U.S. account, has been tapped to oversee the software company’s estimated $60 million international ad account.
Think, based in New York and Los Angeles, is in discussions with several global shops about teaming to assist the agency with some creative and media duties overseas.
“We want to create a consistent brand image for Oracle worldwide,” said Karen White, senior vice president of worldwide marketing and business development for the Redwood, Calif.-based





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