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LOS ANGELES San Francisco tech firm Oracle has cut to three finalists in its $40-50 million media planning and buying review, said Russel Wohlwerth, principal of Select Resources International.
The contenders are incumbent Grey Global Group’s MediaCom in San Francisco; Publicis Groupe’s Starcom in Chicago; and Interpublic Group’s Initative in Los Angeles.
A decision is expected in June.
SRI in Santa Monica, Calif., is managing the review.
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