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NEW YORK New work from DraftFCB for Optimum Nutrition seeks to show potential customers what they might look like if they ingested the company’s muscle supplements.
One gatefold ad, which began appearing in muscle magazines such as Flex, Iron Man and Muscular Development this month, demands that people, “Try huge on for size.” It shows an almost comically developed bicep muscle and instructs the reader to hold it against his leg for comparison’s sake.
In addition to print, DraftFCB in Chicago redesigned the packaging on the company’s nearly 400-strong line of products to be more minimal and highlight the ingredients.
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