Optimum Media Wins Coty's Buying Account

Optimum Media, the media-buying and planning arm of DDB Worldwide, has won media duties for Coty, sources said.
Billings for the account were undisclosed, but the New York-based maker of men’s and women’s fragrances and cosmetics spent nearly $40 million in 1998 in the U.S., per Competitive Media Reporting.
Coty, a division of Joh. A. Benckiser, spent 58 percent, or $21.5 million, in magazines while 38 percent, or $14 million, went to network TV. Cable and spot TV had about $700,000, or 2 percent, each.
It was unclear if the account included global duties.