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CHICAGO – Hoping to keep pace with the increasingly global aspirations of multi-national clients and media conglomerates, top execs at Foote, Cone & Belding Communications and Optimedia, the freestanding European media planning and buying arm of Publicis/FCB, met last week and laid the groundwork for a global media network that could amass $10 billion in billings.
Optimedia is the $3.5-billion media specialist that handles media for Publicis/FCB clients in eight European countries, Canada and South Africa.
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