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You lose some; you win some. Just ask Optimedia.
In the wake of being cut from the global media review of Siemens Enterprise Communications, the firm has won Pizza Hut's U.S. media planning and buying business. And although Pizza Hut is a domestic account, its annual media spend is much bigger: $230 million compared to an estimated $90 million for Siemens Enterprise Communications.
The other Pizza Hut finalists were Universal McCann, Ingenuity Media Group, and MEC, the incumbent for the past decade.
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