Optimedia Creates Sports Ratings

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NEW YORK It comes as no surprise that the Beijing Summer Olympics ranked highest in audience size as well as event appeal, according to Optimedia‘s new report, “Content Power Ratings: Sports Edition.”

The Olympics topped the Super Bowl, which came in at No. 2, with online giving the Games a healthy boost as well as offline word of mouth.

The report is partly designed to provide event sponsors, advertisers, networks and sports marketers with a tool to determine the exposure of these types of events across the various platforms, including television, online and mobile.

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