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Telecom Set to Take On Traditional Carriers Like SW Bell, AOL
DALLAS – Hadeler Sullivan & Law here has won the advertising account of telecommunications specialist OpTel Inc., estimated by sources at $3-4 million.
Dallas-based OpTel bundles cable, telephone, paging and high-speed Internet access services for residents of multi-family housing communities. Currently, the company serves approximately 400,000 customers through either microwave or fiber-optic connections, according to Hoover’s Online.
HS&L’s advertising campaign will be the first major effort launched by four-year-old OpTel, a subsidiary of Canadian cable operator Groupe Videotron.
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