GS&H Recalls S.F.’s Past to Tout Its Present
SAN FRANCISCO-Grant, Scott & Hurley encourages people to “open the gate” and get a closer look at San Francisco news, events and scenery in a new campaign for Web site SFgate.com.
The $1-2 million broadcast and outdoor effort broke in the Bay Area last week, and is the shop’s first work for SFgate.com. It also marks the client’s first foray into
TV advertising. The tagline is: “If you want to go inside, open the gate.”
“SFgate.com is the site for the Bay Area,” said Brian Hurley, partner and director of account management at the San Francisco agency. “Who knows San Francisco better than the people who live here?”
SFGate.com is supported by the San Francisco Chronicle, San Francisco Examiner and KRON-TV, the local NBC affiliate.
Two of three 30-second TV spots dish up slices of San Francisco’s colorful history. One uses vintage black-and-white film footage and photos of jazz musicians who made their mark on the city’s legendary Barbary Coast. A voiceover says, “It was called the Barbary Coast, an infamous part of San Francisco. … You missed Jelly Roll Morton there … and the invention of a dance called the Turkey Trot.”
Images of brightly colored neon signs of San Francisco clubs such as Bimbo’s follow, along with clips of several local bands. The voiceover continues: “But there are new Barbary Coasts, and budding Jelly Roll Mortons, and they’re creating history every night. And you don’t have to miss it this time.” The spot wraps with the tagline and Web site address.
Separately, GS&H breaks its first work for Sears Point Raceway this month with six TV spots showing Bay Area residents jazzed about car and motorcycle racing. ƒ
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